Public Education - Think Blue Massachusetts


think blue

Think Blue Massachusetts is a statewide stormwater public awareness and education campaign to generate awareness among businesses and residents of the effects of stormwater pollution on waterways and wetlands and encourage people to do their part to reduce pollution from stormwater runoff. The campaign was developed in 2018 by the Statewide Coalition, with support from the CMRSWC.

On behalf of the members of the CMRSWC, Think Blue Massachusetts ran educational advertising campaigns on Facebook and YouTube in 2018, 2019, and 2020.

The attached reports provide metrics by municipality to help coalition members meet their MCM1 requirements to “document in each annual report the messages for each audience; the method of distribution; the measures/methods used to assess the effectiveness of the messages, and the method/measures used to assess the overall effectiveness of the education program.”

Fiscal Year 2020 Educational Advertisement Campaign Report

Fiscal Year 2019 & 2020 Educational Advertisement Campaign Report

Educational Advertisement Campaign Report